Why brand desirability is key to longevity

Stay informed with free updates Simply sign up to the Retail & Consumer industry myFT Digest — delivered directly to your inbox. The writer, author of ‘Fair or Foul: the Lady Macbeth Guide to Ambition’, is a visiting professor at Bayes Business School, City St. George’s, University of London ‘It’s hard work building a brand,” … Read more

European bank M&A is hard, but sometimes stars align

Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Attempts to merge European banks are becoming more common. Most recent deals, though, will require a major stakeholder to be dragged kicking and screaming — be it the target, a national government, or both — … Read more